THE PROCESS

Every brand has a language.

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My process begins by learning to speak it, its history, its codes, its customer, its point of view. When the story is new, I help create that language from the beginning.

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Then comes curiosity: culture, color, material, craftsmanship, travel, vintage, and the unexpected.

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The challenge and the beauty, is creating what comes next without losing what made the brand worth remembering.